This dietitian’s creative vision
uses salads as an “appetizer” to
a new world of opportunities for youth.
Roots for the Home Team® is the brainchild of entrepreneurial dietitian Sue Moores, who believes that eating well should be a delight, not drudgery or a duty. Sue was inspired by youth garden programs, which teach kids to appreciate and enjoy food by immersing them in its creation. She decided to take the concept a few steps further into the food chain, and have those same youth turn their produce into delicious salads, then work selling those salads to a bigger audience. In the process, they gain culinary skills, sales and marketing experience, and a heaping helping of confidence and courage.
Expanding Our Reach
For our first sales venue, Sue chose her favorite summer sport, baseball. We partnered with the Minnesota Twins, and since 2012, the Roots’ Salad Up! cart has been selling (and selling out of) the teens’ salad creations near Gate 34 at Target Field. Hungry fans enjoy tantalizing and teasing offerings such as Spiced Curry Puckett and Slawsome Slugger.
Since its inception, we envisioned Roots taking root in other major league baseball cities. The Milwaukee Brewers recently became our first expansion team. Starting in 2018, Milwaukee youth will “step up to the plate” at Miller Park. We plan to add new ballparks and work with new communities every year.
Sprouting So Many More Possibilities
Roots’ impact extends far beyond the kitchen. Participating youth don’t just learn culinary skills from local chefs, they’re also out in public honing their sales skills, and many experience their first paying job outside their community. Roots’ focus is on creating unique, valuable stretch opportunities for youth participants by:
- Giving them a view beyond their neighborhood that they might not otherwise gain.
- Exposing them to food- and business-related careers, such as food science, culinary arts, product development, communications, entrepreneurism and public relations.
- Connecting them with mentors and new networks of people who can help them apply and nurture their talents, so they can follow their passions and leverage their Roots’ experiences.
- Growing their appetite and aspirations for vocational success.